There is a lot of talk on the Net about getting a job with the help of social media.
That’s a great thing.
However, long before the Interwebbies snuck into many of our waking moments, the process was called (and still is, actually),big drumroll here:
It’s not what you know, it’s who you know.
As wonderful as social media tools may be for connecting, personal brand building, and all the other buzz phrases, the bottom line in these tough times is that you need to impress other person(s) way beyond what a resume, tweets or emails can do by themselves.
You need to consistently demonstrate from a safe distance, because few of us like job stalkers, what you can bring to a hiring company and its customers.
This involves that strange phenomenon of getting to know people and generally shining your light so the folks with the hiring power can see it.
Here’s a great example of someone (probably mid-career, from my reading) who had major sweat equity invested in a career in insurance, gets laid off, but refuses to settle for second, or even third best.
Her name is Jacquie.
An Open Apology to Prospective Jacob Tyler Applicants (2018-04 update: Link Broken)
This is a great example of how the Web has real power to interconnect people, the searchers and the searching, with ideas in multiple ways. But I’ll bet the main reason Jacquie got that job was from the way she put the words together for someone she already knew and liked.
Study that letter. There’s much to learn.