I recently came across this intriguing book, 365 Thank Yous, by John Kralik.
His is a heartwarming story of how sincere gratitude can put a new, healthier perspective on what life brings, and on what we can bring to life.
I’ve browsed the site and read some Amazon reviews.
And while I don’t yet feel drawn to do exactly what he did, I also heard an unrelated interview with a marketing coach today who described how he sends individual thank you cards to every person who downloads his free reports and leaves a mailing address.
He doesn’t include any business card, or try to soft sell information for his products and services with the thank you note.
And yet he claims a significant number of these folks subsequently hire him. Some even send thank you cards thanking him for his! Go figure.
In a world where the news often concentrates on business cheats and sneaks, I think this coach’s approach works because he combines opportunity with sincerity in a way that doesn’t threaten people, and lets them make their own minds up.
I’ll consider adding this to my freelance writing business marketing plan this year and see what happens.